Ducati is bringing a special treat to its customers in Brazil â€" a special edition of the 1199 Panigale S superbike, exclusive to the South American country, honoring late Formula One world champion and local god Ayrton Senna, who died nearly 20 years ago at the 1994 San Marino Grand Prix at Imola.
Called the 1199 Panigale S Senna, it will be limited to just 161 units, which is coincidentally the same number of F1 races Senna started. This isn't a mere cash grab, nor is it the first time Ducati has honored the racer.
Senna was a Ducati enthusiast in his lifetime, and the color scheme on this 1199 Panigale special edition was handpicked when he visited the Ducati factory in 1994. The grey body and red wheels have adorned the three previous Senna bikes, all based on the 916, which were built in 1995, 1997 and 1998.
This latest special edition has been done with the blessing of the Senna Foundation, and will make its official debut at the Two Wheels Motorcycle Show in Sao Paulo.
1199 Panigale S Senna presented at Sao Paulo Motorcycle Show
20 years after the passing of Ayrton Senna, Ducati presents special version of its Superbike in honour of the Brazilian F1 star
Produced in accordance with the Senna Foundation, the limited edition exclusively for Brazil will start in June 2014
Sao Paulo (Brazil), 8 October 2013 â€" Marking Ducati's participation at the Two Wheels Motorcycle Show in Sao Paulo, Brazil, the Italian manufacturer presented a surprise Senna version of their 1199 Panigale S model.
Realised exclusively for the Brazilian market, a limited edition series of just 161 motorcycles are to be produced, signifying the number of F1 Grand Prix raced by the Brazilian star. The special livery colour was chosen by Ayrton Senna himself during his visit to the Ducati factory only a few weeks before his last race in Imola in 1994, and later used to produce a first series of 300 motorcycles designed to honour star in 1995.
The first Ducati tribute to Senna was a 916SP finished in grey with red wheels, the "916 Senna I", of which only 300 were produced, with two more versions, the "916 Senna II" and "916 Senna III" built in 1997 and 1998. All three versions of the Ducati 916 Senna model were limited editions and remain highly sought-after by collectors world-wide.
Ducati, in close agreement with the Senna Foundation and wishing to contribute to the charitable and educational goals the Foundation pursues, decided to pay homage once again, expressing its passionate respect for one of the most prestigious "Ducatisti" ever with the 1199 Panigale S Senna.
Starting from June 2014, the 1199 Panigale S Senna will sport the special Senna colour scheme and each of the 161 motorcycles will be supplied with a racing exhaust system and each have its individual production number inscribed on the top fork clamp.
Number 01/161 of the Senna limited edition version of Ducati's industry-benchmark Superbike will be displayed on the Ducati stand of the TWO WHEELS Motorcycle Show in Sao Paulo, alongside one of the original Ducati 916 Senna models.
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